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Vertical Thinking: Why Publishers are Investing in Vertical Video
Vertical Thinking: Why Publishers are Investing in Vertical Video
As Bruce Daisley, VP Europe of Twitter, touched upon at Digital Media Strategies, the proliferation of cameras has meant the world is now shifting from a horizontal to a vertical world. Speaking at DMS16 he said, "The mobile web has overtaken the deskt...
How Rampant Fraud is Impacting Digital Dollars
How Rampant Fraud is Impacting Digital Dollars
A few months ago, a handful of advertisers who had moved money from television to digital shifted it back again, voicing concerns about digital fraud and viewability issues that made them believe their dollars would be better spent on TV.
A Snapshot of Revenue Diversity Success at 6 Non-Profit News Outlets
A Snapshot of Revenue Diversity Success at 6 Non-Profit News Outlets
One of the bright spots in my 2016 survey of independent online news organizations was that six non-profits have achieved revenue diversity to the point that none depends on a single source for 50 percent or more of its annual revenue.
What Publishers Can Do to Combat Ad-Blocking
What Publishers Can Do to Combat Ad-Blocking
More than 200 million global internet users have downloaded and installed an ad-blocker on their devices to protect themselves from online advertising, which is becoming more and more intrusive, a study published by WAN-IFRA has found.