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Facebook, Twitter Play Different Roles in Connecting Mobile Readers to News
Facebook, Twitter Play Different Roles in Connecting Mobile Readers to News
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content, according to a new Pew Research Center analysis of audience behavior metrics from 30 news sites....
Five Key Insights Into Online Video Consumption Habits
Five Key Insights Into Online Video Consumption Habits
Online video isn't a side project for publishers; it's the main event for many. For instance, 70 percent of The Sun's online articles have a video embedded, according to Dominic Carter, chief commercial officer for News UK Commercial, in line wi...
New Tool Will Let Publishers Know Whether Facebook or Google is Earning Them More Money
New Tool Will Let Publishers Know Whether Facebook or Google is Earning Them More Money
Taboola — the content recommendation platform that works with companies including Business Insider, AOL, and USA Today — is rolling out a new product that will let publishers know precisely which articles are generating the most ad r...
How Publishers are Preparing for the Instagram Algorithm
How Publishers are Preparing for the Instagram Algorithm
Instagram's new top-secret algorithm is soon to bring order to people's news feeds based on engagement. The impending shift has publishers reconsidering how they post to the platform.