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The Next Step: Moving From Generic Analytics to Editorial Analytics
The Next Step: Moving From Generic Analytics to Editorial Analytics
Big screens with real-time traffic data have become ubiquitous in newsrooms. They illustrate how news organizations are becoming more and more interested in tracking audience behavior, as data-informed approaches to decision making previously associate...
News Companies Don't Need to Compromise Editorial Integrity for Native Advertising
News Companies Don't Need to Compromise Editorial Integrity for Native Advertising
Native advertising, content marketing, advertorial ... whatever you call it, customers are turning to words and pictures as a method of getting their messages across more and more.
This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section
This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section
A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms — by helping readers better understand the unpleasantness of having their own words inverted.
Yahoo's Never-Ending Sale Process Is Hurting Its Business
Yahoo's Never-Ending Sale Process Is Hurting Its Business
Yahoo has a lot of problems: Executive turnover, strategic missteps, angry activist shareholders, declining revenue, a business that investors value at less than zero.