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ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium
ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium
Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts.
The Next Step: Moving From Generic Analytics to Editorial Analytics
The Next Step: Moving From Generic Analytics to Editorial Analytics
Big screens with real-time traffic data have become ubiquitous in newsrooms. They illustrate how news organizations are becoming more and more interested in tracking audience behavior, as data-informed approaches to decision making previously associate...
How BuzzFeed Thinks About Data
How BuzzFeed Thinks About Data
BuzzFeed's CEO, Jonah Peretti, started talking about the company's distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going ...
Audience Engagement and Passion: The Case for Getting into Podcasting
Audience Engagement and Passion: The Case for Getting into Podcasting
Slate set up its network of podcasts over 10 years ago, riding on the first wave in popularity for the medium — around that time in 2005, "podcast" was voted word of the year.