Nielsen Scarborough brings local markets to life and is the industry standard for newspaper audience information. We capture the media usage behaviors of American adults across multiple platforms, as well as shopping patterns and lifestyle trends. News media professionals, marketers and agencies use Nielsen Scarborough insights to: create smarter, more impactful advertising sales presentations; conduct competitive analyses; plan event sponsorships and partnerships; geo-target prospective consumers; increase product sales; grow customer loyalty; and develop marketing strategy. Nielsen Scarborough conducts individual, local-market studies in 120+ U.S. markets. Additional products and services include Media Analytics (customized research and express analysis), in-depth Hispanic insights, and attitudinal data to help our clients address the “why” behind consumer behavior. Nielsen Scarborough surveys more than 200,000 adults annually and collects information on more than 2,000 consumer categories. With over 40 years of experience, Nielsen Scarborough is the most trusted name in local-market research. Nielsen Scarborough is a service of Nielsen Local Insights(www.nielsen.com).