Pitney Bowes Mapinfo

Pitney Bowes Mapinfo

Jason Koeferl

One Global View

Troy, NY 12180

United States

Toll-free: 800-327-8627

Phone: 518-285-6000

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Pitney Bowes MapInfo Location Intelligence provides newspapers with the critical insights they need to better understand their customers and markets, helping them to: profile and target the most profitable subscribers; identify advertising sales prospects; analyze and optimize distribution; and to tailor marketing and editorial content to match the lifestyle preferences of their target audience. MapInfo solutions include the PSYTE Advantage segmentation system and TargetPro, which can be used to analyze market demographics, lifestyles, and consumer buying behavior to uncover opportunities and identify market potential.